we help companies to act
Change usually stalls for two reasons: fear of getting it wrong, and nobody with the time to do it. We remove both. Where many consultancies spend months defining the scope of work, we quickly make progress you can see.
From business transformation to brand positioning, PR, communications, AI search, AI transformation, proof of concept, CRM integration, marketing, governance and financial oversight, we plug into companies large and small to deliver results where they matter most.
the torque commitment
why torque
We work with owner-led B2B companies selling a considered purchase, high-growth companies that need clarity in their communications, and global technology companies that need consultancy they can act on.
We help companies integrate AI internally and externally, so the business operates more effectively on the inside and customers can find it on the outside.
Every change is tied to one customer result. If it doesn’t move one, it waits.
No long report first. Recommendations arrive with the first change.
Every change can be undone, so there is little to fear.
Every change has an owner, a measure, a written record and a way back.
the torque method
Torque is force applied at a distance from a pivot. Your customer is the pivot. Our hands-on work is the force. AI search, brand and systems are the leverage.
days 1 - 10
Customer journey, buying committee, AI visibility baseline. Output: a one-page action plan.
by day 30
One visible change live, usually search and conversion, where results show fastest.
days 30 - 90
Two-week cycles. AI citations build while paid search and LinkedIn carry pipeline.
day 90- onward
Ownership handed to your team, controls in place, everything written down.
the sme growth playbook
How we position a growing business against larger competitors, get it named when buyers ask AI, and build the pipeline and systems behind it.
services
A position competitors can’t copy, one story told everywhere, and the coverage that makes buyers and AI believe it.
Named by AI, found on Google, and followed up by someone who closes.
Finance, CRM and data systems that give you one version of the truth.
Automations that deliver what you promised, every time.
Board oversight, including non-executive director roles.
results
World Wide Technology
Founding member sign-ups and European awareness
ecopure waters
EBIT margin from negative to double digits, and installed systems up 23%.
provenance
A new brand position for Provenance 2.0: The Proof Behind Product Claims.
Work with us
The first 90 days: messaging, website, search, AI and paid campaigns delivered.
Monthly AI tracking, content, campaign testing and automation.
A seat on your board for strategy, governance and accountability.
about us
co-founder
A C-suite marketing and communications leader who builds teams and drives growth across private, public and not-for-profit organisations. Sarah aligns stakeholders with competing agendas behind a shared vision, with results ranging from Sunday Times Best Places to Work recognition to higher client satisfaction, fundraising wins and commercial growth. A member of WACL and a regular in the PRWeek Power Book, she brings governance grounding from health and finance, and champions female founders and investment.
board and advisory roles
Advisory board
2019 – 2022, 2026
Women in Advertising & Communications Leadership – Campaigning Committee Member
2022 – 2026
co-founder
Over 25 years across financial markets, operations and marketing. Nick has completed more than $30bn of M&A and capital-markets transactions as an adviser at Rothschild and UBS and as a principal at DBAY Advisors, and has sat on the boards of private equity-backed companies. As CEO of EcoPure Waters, he went from non-executive director to running operations, implementing new systems in weeks and refocusing the business on customer service.
non-executive director roles
Water filtration solutions
2023 – 2024
Insight-led, tech-enabled, integrated marketing agency
2016 – 2019
Holding company of Eddie Stobart Logistics, a leading UK logistics and distribution operator
2014 – 2017
UK subsidiary of private equity firm DBAY Advisors
2011 – 2019
contact us
Tell us where growth has stalled. We’ll reply within one working day to arrange a 30-minute call.